NEW YORK–(BUSINESS WIRE)–The Knot Inc. (NASDAQ: KNOT), the owners of The Knot Bells Network (which includes the Internet’s top two most-trafficked bells websites and communities TheKnot.com and WeddingChannel.com), conducted a massive analysis of 18,000 couples affiliated in 2008 to abduction abundant acknowledgment on bells spending, appearance preferences, accident characteristics, and added key advice accompanying to the conjugal demographic.
The third anniversary The Knot Real Weddings Survey, the better analysis of its affectionate conducted in the conjugal industry, was administered by third-party analysis close Harris Interactive.
2008 WEDDING BUDGET SURVEY RESULTS
How abundant do brides absorb on their cake? Caterer? Venue? In 2008, $29,334 was the boilerplate bells account in the US (not including the honeymoon) absorption a 5.2% access year-over-year.
GENERAL WEDDING STATISTICS
NATIONAL 2008 WEDDING TRENDS
TOP PRIORITIES: Venue, Band, and Photography: The aggregate of the boilerplate bells account is committed to the accession breadth ($13,667, a 7% access over 2007); followed by the accession bandage ($3,633 on average); and photography ($2,655 on average).
BUDGETS: Budgets Are Bigger and Everyone’s Contributing: The bride’s parents (44%) and the helpmate and benedict (43%) are advantageous for the majority of weddings. Grooms’ parents additionally contributed (12%) in 2008.
ENGAGEMENTS: Couples Are Affianced Longer: Couples marrying in 2008 were affianced for an boilerplate of 15.7 months, added than 25% best than those affiliated in 2007. A majority of couples (71%) lived calm above-mentioned to accepting married.
VENUES: Brides are Looking for Added Unique Locations: Traditional venues, like accession halls and restaurants, alone off hardly (10% and 11% respectively) as couples chose adroit sites, such as actual buildings, vineyards, and beaches. In 2008, 35% of ceremonies took abode outdoors.
FORMALITY: Weddings Are Casual: Only 20% of weddings in 2008 were characterized as “formal/black tie”.
PLANNERS: Added Brides Hire Planners, Particularly Day-of Coordinators: About bisected (41%) of couples active abounding wedding-planning casework in 2008, while “day-of” casework jumped 14% in popularity.
PHOTOGRAPHY: Photography Is Editorial and Digital: Almost all (93%) brides chose “documentary” appearance photographers, and 90% of photographers attempt in digital.
CAKES: Best Brides Choose Designer Cakes: Over 51% of couples chose an absolute block chef to architecture their bells cake.
WAYS TO SAVE: Brides Are Hot on Do-It-Yourself: Added than bisected (55%) of brides fabricated their own favors and commemoration programs. Added top DIY categories were escort cards, save-the-dates, invitations, and decorations.
MUSIC: Four Times Added Brides Choose a DJ over a Band: The best accepted appearance of bandage was Rock-and-roll/Motown (40%) the additional best accepted was Jazz/Big Bandage (18%) in 2008.
FIRST DANCE SONGS: Brides Love Classics: The top three aboriginal ball songs were: “At Last,” by Etta James; “Bless the Burst Road,” by Rascal Flatts; and “Everything,” by Michael Buble.
LOCATION: Many Couples Are Marrying Far Away: In 2008, 1 in 5 couples planned an out of boondocks wedding, with 1 in 10 couples hosting a full-fledged destination wedding, characterized as “200 or added afar abroad from breadth the helpmate and benedict alive (including non-US locations).”
GROOMS: Guys Are Complex Whether They Like It or Not: Many (36%) of grooms were “very involved” and 58% of grooms were “somewhat involved.”
REHEARSAL DINNERS: Side Parties Are Serious: The boilerplate call banquet absorb in 2008 was $1,640, absorption beyond parties and pricier menus; the morning-after brunch cost, on average, $827.
INTERESTING REGIONAL DIFFERENCES
With the ample sample size, after-effects of the 2008 Real Weddings Analysis can be burst bottomward on a region-by-region basis. Some absorbing bounded differences are:
BIG QUESTION: How is the recession activity to affect bells spending in 2009?
The 2008 Real Weddings Analysis after-effects reflected greater bells spending overall, admitting the growing bread-and-er apropos aftermost year. In a added contempo analysis conducted by The Knot (in March 2009) a majority of brides (60%) adumbrated that their bells spending is proceeding according to plan, while 40% accept bargain their bells budgets by about 16%.
About the Survey: Analysis of 18,000 couples– of alloyed ethnicities, education, and assets levels were polled beyond 50 states. Bells dates of those polled fell amid January 2008 and December 2008. The analysis was launched in October 2008 and bankrupt in February 2009.
For added statistics, or to allege with an editor or with brides in your area, amuse acquaintance The Knot Press Office at [email protected] High-resolution photos and visuals can be provided.
About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT, www.theknot.com) is a arch lifestage media company. The Company’s flagship brand, The Knot, is the nation’s arch bells resource, extensive able-bodied over one actor affianced couples anniversary year through the #1 bells website TheKnot.com, The Knot Bells magazines and The Knot, The Knot books (published by Random House and Chronicle), and several television alternation address The Knot name (on Appearance Network, Oxygen, and Comcast).
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